Apreré

Website Design, E-commerce

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Introduction

Introduction

A boutique clothing brand that aims to make western-style fashion shopping accessible and affordable for all of women in India.

Company

Fairhead Creative

Client

Client

Apreré

My Role

I created several key layout designs for the marketing page, shopping cart, sizing chart, product gallery, and product detail.

In the early stages of the project, I worked closely with a copywriter and began generating visual concepts. The goal was to create a clean, modern aesthetic, complementing the contemporary look the brand represents. Once I had a general idea of the direction I started to build wireframes to craft the layout.

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Product detail page design
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Low-fidelity wireframes
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Product gallery and filtering design
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Sizing chart design

Results 

Apreré experienced a 5x ROI and a 269% increase in their customer conversions since the new design. In addition to the surge in revenue, the landing page and e-commerce site delivered on positioning the company as an accessible boutique clothing brand for women in India.

Credits:
Creative Director: Adam Fairhead, Lead Developer: Denis Ćerimagić, Copywriter: Matthew Rider

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© Alex Swanson Creative, LLC 2008-2019

All works © Alex Swanson Creative, LLC 2008-2019