Apreré

Website Design, E-commerce

A boutique clothing brand that aims to make western-style fashion shopping accessible and affordable for all of women in India.

Company

Fairhead Creative

Apreré

My Role

I created several key layout designs for the marketing page, shopping cart, sizing chart, product gallery, and product detail.

In the early stages of the project, I worked closely with a copywriter and began generating visual concepts. The goal was to create a clean, modern aesthetic, complementing the contemporary look the brand represents. Once I had a general idea of the direction I started to build wireframes to craft the layout.

Product detail page design

Low-fidelity wireframes

Product gallery and filtering design

Sizing chart design

Results 

Apreré experienced a 5x ROI and a 269% increase in their customer conversions since the new design. In addition to the surge in revenue, the landing page and e-commerce site delivered on positioning the company as an accessible boutique clothing brand for women in India.

Credits:
Creative Director: Adam Fairhead, Lead Developer: Denis Ćerimagić, Copywriter: Matthew Rider