Website Design, E-commerce
I created several key layout designs for the marketing page, shopping cart, sizing chart, product gallery, and product detail.
In the early stages of the project, I worked closely with a copywriter and began generating visual concepts. The goal was to create a clean, modern aesthetic, complementing the contemporary look the brand represents. Once I had a general idea of the direction I started to build wireframes to craft the layout.
Apreré experienced a 5x ROI and a 269% increase in their customer conversions since the new design. In addition to the surge in revenue, the landing page and e-commerce site delivered on positioning the company as an accessible boutique clothing brand for women in India.
© Alex Swanson Creative, LLC 2008-2021
All works © Alex Swanson Creative, LLC 2008-2019